MATCH MADE IN HEL is the result of a partnership between Finnair and Finavia, and the outcome is a creative concept that celebrates Helsinki’s unique Nordic position as the midway point between Asia and Europe. It's here, where the world’s most fascinating events happen, connecting the brightest talents of two continents.

2014 Arto Saari Invitational

HEL broke loose for the first time in 2014 when a bunch of skateboarders turned Helsinki Airport into a skate park.

2016 The Runway

The boundaries of HEL were pushed once again when the best of the fashion world from Europe and Asia came together to put on the ultimate fashion show – on an airport runway.

2018 East and West Side Story

East and West Side Story is the final episode of the MATCH MADE IN HEL saga. The short film brings East and West together in a unique and interesting way, using the universal language of art.